About Tribalytic

We've always believed:

• that social media should be about the people at least as much as it's about the content.
• that analysing social media shouldn't be any harder to do than it is to generate content.
• that you shouldn't invest ridiculous amounts of time to maintain growing lists of keywords and rules "just in case" you need to analyse something.

In short, we believe it should be about social market research made simple. Based out of Melbourne, Australia, we formed BinaryPlex Pty. Ltd. to build a system that could deliver on these ideas and developed Tribalytic.

Meet the team

Tim Bull - Co-Founder

Prior to BinaryPlex, Tim was a Director at PwC. He has held various roles including as the Global Application Architect for PwC, National Development Leader for Australia and the Emerging Technologies Leader. He describes himself as an Eclectic Architect, Social Media Junkie and Coffee Addict. Tim blogs weekly about the start-up experience and can be found on Twitter as @timbull.

Alex Dong - Co-Founder

The first Microsoft MVP in China, Alex currently lives in Shanghai where he is constantly wishing he had a faster internet connection. Prior to BinaryPlex, he co-founded Haokanbu, which remains the largest Photo Blogging website in China. He previously led a research lab for the NASDAQ listed Document Sciences corporation before their acquisition by EMC and is highly regarded amongst his peers as an expert technologist. He spends far too much time on Skype wondering where Tim has disappeared to and can be found on Twitter as @alexdong.